If You Think Ne-Yo Has Been Hardly Working, Think Again – His New Partnership With Lincoln Proves The Grammy Award Winner Is Still Working Hard.
2018 Best in Show at the New York International Auto Show by cars.com for its new Aviator and Truck of the Year at the North American International Auto Show for its Navigator, Lincoln Motor Company will not be outclassed. Lincoln has not only been racking up highly coveted awards, but combining modern luxury with advanced technology for its 2018 Navigator with its Revel Sound sytsem – all while rounding up every voice that bellows, from Marsha Ambrosius to Sebastian Cole for its First Listen Music Series. For its sixth chapter, Lincoln enlisted Ne-Yo. Synonymous as vehicles of maturity, class & quiet confidence; Ne-Yo and the all new 2018 Navigator share persona.
“Highlighting NE-YO’s vehicle choice as a symbol of his personal growth is an ideal narrative for the 2018 Lincoln Navigator… His journey represents the maturity, class and quiet confidence Lincoln is known for. As his lyrics bear out, NE-YO is a new man – a good man – and the 2018 Lincoln Navigator is a completely new vehicle.”
– Jennifer Edwards, Lincoln multicultural communications manager
Shaffer to his family and closest friends, to the world he is Ne-Yo – one of the greatest voices and song writers of recent times. With the 2018 Navigator playing co-star, you can hear Ne-Yo’s single ” Good Man” blare through Lincoln’s Revel audio system to prove its sound system can bang with the best of them. The crooner explains the inspiration behind his new single, while being the smooth & debonair man he has become known to be.
“I’m excited to partner with Lincoln, a brand that is synonymous with style, class and luxury… Through this showcase of the Lincoln Navigator, I hope to inspire good men everywhere who are balancing career, family and identity, while leading by example to show people what it is to be a good man.”
Lincoln First Listen debuted in 2016 putting the spotlight on upcoming tracks by both rising and established recording artists from behind the wheel of a Lincoln vehicle. Music is an important part of Lincoln’s commitment to the arts. In addition to events, concert series and more, the brand also demonstrates that commitment through its Lincoln First Listen series. The cinematic nighttime drive through Los Angeles was directed by Joshua Seftel, whose credits include work with Will Smith, Stanley Tucci, James Earl Jones, Alfre Woodard and Sarah Jessica Parker.
Lincoln First Listen volume six featuring NE-YO highlights the all-new 2018 Lincoln Navigator and Revel sound system can be reviewed below: