As the North American Leg of the Selective Hearing Tour Is Weeks From Kick Off – Jule Vera Dreams Out Loud for ‘Bad Company’
Jule Vera is not your average pop group, but not your typical Rock band. The Alabama ensemble released the ‘Bad Company’ visuals yesterday, exclusively via Sweety High. If you didn’t catch the video, lucky for you today is the official Weekday Records/Sony Music release. The third single from their sophmore album ‘Waiting For The Sun’, seems like a lucid dream. The band is shown in an alternate reality as children. As heavy as the songs content is – the beat, melody and video are much more light hearted.
We wanted to do something fun for the ‘Bad Company’ music video instead of a serious take on a complicated relationship,” shared Newman. “So throughout the song we had the kids represent ‘bad company’ and show all the fun, sometimes mischievous, things kids do when they work together. We had so much fun filming this because it brought us back to when we were kids.”
Like a scene from the movie Daddy Daycare, director Max Moore shows the bands younger selves capture their older selves with toy blasters. Sometimes your inner kid needs to be free. A fun video from a very fun group of 20-somethings that have a ton of inspiration and experiences to give.
LISTEN TO BAD COMPANY