40-year old Fashion Icon Kate Moss is showing the world how perfect a woman can look with imperfectly styled hair
The perfectly imperfect look is highly desired by women around the world. Kerastase Paris’s image of perfect imperfection is no other than Supermodel Kate Moss. Haircare brand Kerastase Paris teamed up with Kate Moss for an encore performance from her hair. The first encounter was for a set of haircare videos. This time its a photo shoot, Kate Moss is adorned in 60’s Brigette Bardot inspired hair. “The Brigitte Bardot “mussed-up” 60’s look is both quintessentially French and completely universal. Kate Moss is the Brigitte Bardot of today,” said Kerastase Artistic Director Luigi Murenu. She is symbolic of the freedom every woman seeks. Hair can defintiely take women to new and necessary heights. Moss says, “just with hairstyles I can change my personality, I don’t really need to change the color anymore.”
Kerastase Paris is unveiling a few new products to take women’s hair to new and necessary heights. V.I.P., a texturizing spray and Laque Noire, a micro-diffusion finishing spray are a few of Kerastase Paris’s new couture styling products which will help women recreate any perfectly untamed mane via “un-styled styles.”
Kerastase Paris’s image campaign will debut this summer 2014 in its consultant salons