I have been purchasing elf cosmetics since about 2009. However, it was online company and wasn’t as convenient as going to a Sephora or M.A.C. where you can try the makeup on and have your color matched. Well there is now an elf cosmetics store in New York City. I was driving pass and abruptly stopped; upon going in I learned that it is only about 2 months old.
I purchased a few things and then yesterday I went back. I am happy to say that I found the perfect red; in elf Matte Lip Color – Rich Red. I also paired it with a matching lip liner & blending brush in Red. With all of the hype of MAC’s Ruby Woo and Ri Ri Woo… If your in the NYC area don’t hesitate to visit the new elf store and go bonkers with the affordable brand; this red looks great on all complexions.