As New York City’s Mercedes Benz Fashion Week Fall 2012 is upon us, it’s only right to showcase General Idea. As a fairly new men’s wear designer Bumsuk, amongst the heavy hitters in the fashion industry, General Idea is quickly becoming a force being compared to Givenchy. General Idea is presenting its Fall 2012 collection next week for New York City’s Mercedes Benz Fashion week. Keep your eye on this designer brand!